Good keywords play a very important role in your site’s searchability because they let Google and your readers know about your site’s real content. Here are a few tips that you can apply in researching the right keywords for your website.
- Get into the details. If your site contains niche content, you should pay attention to more detailed keywords instead of using keywords that cover a broad area of interest. Why? Because popular keywords also offer higher competition from other sites in the same niche. Selecting other low-competition keywords is the key to getting noticed by search engines and your visitors, because they’re more searchable. This way, it will be easier for your site to get a higher search rank.
- Use extra words. Long tail keywords can make your niche terms more specific and attract a much more targeted audience. For example, if you run a blogging site, and your visitors type the keyword ‘blog’ in search engines, they’ll get very general results. If they enter ‘blog tools.’ they get more specific results. But if they type ‘all blog tools,’ it can drive them towards your blogging site. This practice helps make ranking up the search engines easier.
- Consider your audience’s interests. Think of keywords that may not be strictly related to your niche, but are attractive to your audience, and use them. For instance, even if your niche is internet marketing, some of your visitors might be looking for articles on affiliate marketing, blogging for money, or even e-commerce. When these visitors find your site through search engines because of keywords in their interests, you’ll get more hits.
- Listen to your audience. Use Google webmaster tools or any other similar software to help you track down your analytics. There are times that you will see other visitors go to your site under certain keywords and sometimes you may not rank high with the keywords you use so it’s better to know what the audience is looking for when searching for a niche that is similar to yours.
- Pay attention. The same keywords will not always work for different sites, so pay close attention to what keywords work for your site. Also, study other, more successful sites’ keywords and content structure to give you an idea of what may work for you .
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