When creating a web site especially for an online business, one must pay attention on how to be accessible to different cultures around the globe. Being able to connect with different people from different regions is a big advantage so it is very essential to understand how to reach as many people as possible rather than just a specific group.
Here’s what I’ve learned from Nida Zaidi’s tips on how you can be able to connect with people from other cultures and increase your potential market.
The following factors you should consider are:
- Working on your content. Using English in a non-English-speaking country is okay but keep it simple. Use words that can easily be understood, but don’t compromise on the quality of your content.
- Play with the design. What people see first on a site is its design. With different cultures visiting your site, you need to take on the most neutral design that will appeal to the most people and encourage them to stay. Try experimenting on your designs before going public, and be careful not to offend other cultures. Select colors, animations, videos and images that are accepted by other nationalities.
- Get yourself a machine translator. Machine translation tools are very useful especially if your visitors don’t understand English. You can find free language translators online, like Google Translate. If you can add a free translator widget to your site it will be a great help in bridging communication barriers between you and your foreign visitors.
Related Tricks & Tutorials
Comments will be closed off on this post 365 days (1 year) after it is published. Apologies to this, but it's all about avoiding a growing comment spam problem. See our most recent posts where you can comment here