Internal linking is probably the easiest and one of the least complicated things that you can do to give your website a very strong structure and overall foundation for gaining powerful SEO, which is why it is also important to keep in mind key strategies for effective internal linking:
- Don’t put too many links on a single page. If you were to ask me to give you a number or a rough estimate of the maximum number of links you ought to have on a single page, I’d say about 100. Any more than that and chances are, the search engine spiders won’t crawl anymore to the remaining links on the page.
- Consider creating a link hierarchy. After you deal with the number of links, you might want to consider ranking them by creating a link hierarchy; doing this will allow not just search engine robots but also users to navigate easily around your website. Link hierarchy also involves linking relevant pages together.
- Don’t go too deep. Some sites thread too many links together — that is, taking more than three clicks to get from a page to another page — which quickly tires out your visitors. This method quickly backfires because not only is it tedious, it also gives your site a spammy feel. Instead, go for shallow linking, which allows your readers to get to a linked page in only a maximum of three clicks.
- Try to avoid using “Click Here” as your hyperlinked text. Use a descriptive word or phrase instead, or better yet, use or include a keyword as your linked text. This will help Google bots to understand the subject of the page that you are linking it to. Search engines are known to consider this anchor text as an important metric in link relevance.
- Use homepage links. Your site’s homepage ranks the highest when it comes to PageRank because it is the most linked-to page all throughout your site. Its PageRank is then divided among the rest of your site’s pages. Make sure that the most important pages on your site have a direct link to your homepage.
- Use creative linking. Also consider thinking about creative ways of linking between pages, especially the important ones. One example of this is using sidebars that change from one page to another, such one sidebar for a products page and another for the homepage.
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